Dove

The Dove brand first started as a Beauty soap Bar was launched in 1957 as a superior product with a real, demonstrable point of difference.

It promised women that it wouldn’t dry their skin the way soap did. And it didn’t.

In 1995, Dove took its first significant step outside the cleansing bar category with the US launch of Moisturising Body Wash.

In many expansion markets, Body Wash became an integral part of Dove sales.

Additional categories swiftly followed:

• Deodorants: 1997

• Body Lotions: 1998

• Facial Cleansers: 1999

Did you know

• Dove contains 1/4 moisturising cream

• Dove is mild.

• Dove is beautifully tactile, a pleasure to use.

• Dove protects you throughout the day

• Dove helps you recover the damage made by shaving and makes your underarm visually softer and smoother

• Dove uses Real Women in advertising (“Testimonials”)

Dove today:

• Dove exists today in over 87 countries.

• It is one of Unilever’s fastest growing Brands.

• It is a Brand built on a simple and enduring principle:Make the consumer a real promise and keep it.Consistently.

Dove Hair:

Out of every 10 women, 2 have no hair damage, 2 experience severe hair damage. Which leaves 6 women who experience hair damage but don’t do anything about it.

Damage has a number of causes (some that we may not even realise) and occurs in the everyday routine of most women.

We all do it and there is no getting away from it. But... Damage should no longer be our guilty little secret! Whatever you do for more beautiful hair Dove will take care of the damage.

Dove Damage Therapy

DOVE’s superior surface technology has micro moisture serums that spread more evenly to actively seek out and repair even the smallest areas of damage. This is the first range scientifically proven to repair the internal structure of the hair fibre with Fibre Active technology.

DOVE has developed a range of expert products and treatments for true internal and external repair so women are free to continue to live their lives and enjoy beautiful hair whatever damage comes along the way.

Intensive Repair

For Intensively Damaged Hair

Hair can be damaged on the inside as well as outside, making it weak, porous, and therefore more prone to breakage and splitting.

Advanced damage care and repair technology:

• Fibre actives deeply penetrate porous hair to reconstruct it from within.

• Micro moisture serum strengthens and nourishes hair from the hair fibre near the root to the tip.

Leaves hair strengthened and resilient to future damage.

Daily Care

For Normal Hair

DOVE recognises that the main reason for our hair struggles is damage. That’s why we put damage care and repair at the heart of everything we do.

Daily wear and tear can cause early signs of damage, leaving healthy hair vulnerable, dry and dull if unprotected.

Advanced damage care and repair technology:

• Micro moisture serum builds a protective shield around the hair fibre to help hair defend itself against daily damage.

Leaves your hair protected, soft, smooth and beautiful.

Heat Defence

For damage protection against heat

Heat styling appliances can raise the hair’s temperature up to 200°C, but at 140°C essential proteins in hair start degrading.

Advanced damage care and repair technology:

• Micro moisture serum builds a protective shield around the hair fibre to help your hair defend against high temperatures from heat styling.

Heat Defence leaves your hair protected and ready to style every day.

Hair Fall Rescue

For hair strengthening and protection

Damaged hair is more prone to hair fall.

Advanced damage care and repair technology:

• Micro moisture serums to help repair the weakened hair surface from hair fibre near the root to the tip. It smoothes lifted cuticles for perfect detangling.

Leaves hair strengthened and resistant to hair fall* and split ends.

From our range