Axe

First launched in France in 1983, Axe is now giving guys the edge in the mating game in more than 60 countries. It holds the number one position in several European and Latin American markets, plus has an increasingly powerful presence in Asia and the US, where it was launched in 2003.

What is Axe?

Axe is a masculine, original, individual, cool and fun brand. Axe communication is always cheeky, irreverent and fun and it always surprises. Axe is all about seduction and the Axe essence is “Gives guys the edge in the mating game”.

Axe has great fragrances designed to make guys irresistible to women. Each year Axe launches new variants and the proposition around these variants keeps the brand fresh and exciting.

What’s new on shelf:

Watch out for our Axe Twist.

Axe Twist is a fragrance that changes throughout the day! It starts off with a fresh citrus scent and changes to a smooth, woody scent.

You can also smell irresistible like chocolate with our Dark Temptation variant! This fragrance was voted by consumers as a PRODUCT OF THE YEAR for the Best Male deo category! Try it and see why consumers voted for it!