Axe - Coinage
August 2006 | South Africa
This was a part of the Axe Get a Girlfriend campaign that won a Bronze Lion at the Cannes Lions International Advertising awards. The print and radio elements of the campaign won silver and gold lions respectively.
Taking a different look at the Axe effect, this young man has obviously spent way to much time perfecting his coinage technique- He needs to get a girlfriend. He needs to get Axe!
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